About Us

Known as "NYC Best Kept Secret" - By Erotic New York three years in a row. Our Business is  family owned and ran by 3 generations of Grandmother, Father, and Grand-Daughter. We can be found on the second floor of a nondescript building in the nomad district. 

History of project

Established in 2001

Ida B started her business in 1960 on 28th Street dealing mostly in ladies and juniors fashions. Depending mostly on a South American trade. In 2000, her son James B. Joined her company, which was slowly dwindling due to the economic situation in South America. In August of 2001, James B. decided it was time to change and update the business to keep up with the times. They decided they would start a discounted, sexy, lingerie wholesale outlet in a small brownstone located in the old flower district/ tin pan alley. After overwhelming demand they decided to start bringing in adult novelties and more, the success has been over whelming. Yelp has been a tremendous help with their success. ( as Ida B. aka Big Mama calls Yelp Help!)

Our users

"I have never felt so comfortable buying a sex toy. The man helping us was really nice, and not creepy at all. He answered all of our questions about different sex toys, and even recommended a few products to us-- all this without setting off my 'ew this is gross' radar. 

The prices are super reasonable-- I got a really nice vibe for 26.00 dollars, and I love it! I'd definitely go again!"- Angelina F. 2/20/13


"Friendliest sex shop I've ever been in, and I've been in more than my share! The mother and son that run the place make you feel welcome and comfortable the moment you walk in and are more than wiling to answer and questions you have and point you in the right direction. Their prices can't be beat either! I can't recommend this place enough!!"- Dani S. 11/5/12


"You know those times where you're in urgent need of a garter belt, but are short on time and low on dough? A & J to the rescue! Conveniently located in the wholesale district in Chelsea (and on my way home from work!), this place has reeeeeeally sexy lingerie for retail purchase at wholesale discount prices. They have a TON to choose from, and there's a great selection of sizes and colors. There are a lot of lingerie sets, which saves time when you're on the lookout for an elaborate multi-piece get-up (like the always dependable garter belt style!). Don't expect to find European, elaborate, delicately embellished, angelic, classy garb.... think stuff that would go great with your leather whip, stripper pole, and handcuffs. The sales rack is great ($10-$15), and they even have a special section for "voluptuous women". Great sexy costumes, too - perfect for Halloween (unless you're going trick-or-treating at churches or senior homes...).

Although I love the selection and prices, what really secures the 5 stars here is the service. Ida, the stunning little lady with spiky silver-white hair, bright red lipstick, and the cutest accent in the world (just ask her to show and explain the "easy access lingerie set"!), provides very personal, caring service and will help you find exactly what you're looking for, making sure that it will also fit your body type and budget perfectly. Definitely worth checking out for a special occasion, fun weekend, or random Tuesday night surprise!

TIP: Walk too quickly down W 28th, and you'll miss it - look for the sign for A & J pointing to its location on the 2nd floor, and ring the bell for access."

    - Erin D. 10/2/11







A & J Lingerie and More... 41 West 28th Street
New York, NY 10001
Instagram: @anjlingerie
Store Hours:

Free parking on the street all day on Saturday (left side only)